The Visionary Brand
THE SUCCESS FORMULA BEHIND THE WORLD'S MOST VISIONARY BRANDS
WHAT MAKES A BRAND TRULY A VISIONARY?
Product, Innovation, Culture, Marketing…
What magical formula has built Iconic brands such as; Apple, Nike, adidas, and allowed them to sustain their Vision and maintain their brand vision for generations.
In The Visionary Brand, we explore what is at the core of these generational brands, what it takes to become a Visionary, and the foundational pillars needed to achieve Visionary status—defining the origins around creating this Masterpiece and why having all these attributes is so elusive.
The Visionary Brand outlines the strategic elements to implementing this formula:
- Defining your Vision, and following your path.
- Foundational Pillars of Success.
- Creating a continual flow of Innovative Ideas & Products.
- Developing a Breakaway Design Strategy.
- Maintaining Premium Positioning.
- Building a Passionate Culture.
- Market Driving vs Market-Driven strategy.
- Becoming a Leader vs a Follower.
- Having the Courage to be Great.
In addition, building a continual flow of innovations, executing a breakaway product strategy, maintaining premium positioning, and creating a culture embraced by both brand and community.
Readers Favorite Award Winner
2022 Readers Favorite Award Winner: Business-Marketing
Meet the Author
Bryan is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world’s most prestigious brands, including; Oakley, Taylor Made, Adidas, K-Swiss, Schutt Sports, among other international brands.
Also, Bryan founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.
He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.
Follow me
“Exceptionally well written, organized, and presented, The Visionary Brand must be considered essential reading for all aspiring entrepreneurs and corporate executives seeking to expand their market share. The Visionary Brand is unreservedly recommended for community, corporate, college, university library Business Management instructional reference collections, and for the personal reading lists of entrepreneurs, MBA students, and corporate executives.”
James Cox, Editor-in-Chief Midwest Book Review
“Exploring the concept of a ‘Visionary’ brand, the book explores the building blocks that successful brands have used to create a vision for their products, a consistent presentation of that vision across the years, and a culture of loyal and engaged followers. Overall, I would strongly recommend this book to those in a position of leadership in business who wish to understand how to take their organization to a new level.”
K.C. Finn Award-Winning, Bestselling Author
ABOUT
The Visionary Files are a compilation of Visionary Leadership Courses & Content for Entrepreneurs, Business Leaders, or anyone seeking answers on creating Generational Success.
