The Journey from aerospace to entrepreneur to consumer products, each providing a base of collective knowledge to define the makeup of a visionary brand.

The Visionary Brand | Chapter 1 | The Journey

The Visionary Brand Course | Chapter 1 | The Journey

The Foundational Elements to Building The Visionary Brand

The Visionary Brand | Chapter 2 | The Elements of a Successful Formula

 The Visionary Brand Course | Chapter 2 | The Elements of a Successful Formula

The Brand

What is the DNA of a brand? From product evolution to community loyalty through establishing your Foundational Pillars.

The Visionary Brand Course | Chapter 3 | The Brand

The Vision Paradox

Vision vs. Visionary? Why those who think they can vs. those who can provide ongoing insight and impact sustained success.


The Visionary Brand Course | Chapter 4 | The Vision Paradox

The Creative Engine 
Driving the market, being different, and creating disruptive products most never knew they needed.

The Visionary Brand Course | Chapter 5 | The Creative Engine

The Positioning

Visionary brands position themselves as premium, provide value beyond the product, and plan for sustainable success.

The Visionary Brand Course | Chapter 6 | The Positioning

The Omni Channel Funnel Beyond distribution, what are the fundamental principles to creating a successful omnichannel platform? 

The Visionary Brand Course | Chapter 7 | The Omni Channel 

The Power Triad

Critical functional touchpoints to securing a brand's continual flow of innovation and solidifying its brand foundation. 

The Visionary Brand Course | Chapter 8 | The Power Triad

The Culture Matrix

Visionary brands understand success is measured through their ability to create, and authentically build a culture.

The Visionary Brand Course | Chapter 9 | The Culture Matrix

The Product Vision Embrace risk, sell your lifestyle, create a product innovation pipeline, and provide disruptive leadership.

The Visionary Brand Course | Chapter 10 | The Product Vision

The Eco-System

Brands that build a multi-category eco-system can define their destiny, and control the entire user experience.

The Visionary Brand Course | Chapter 11 | The Ecosystem

The Fuel

The Fuel that drives the brand forward. Translate the brand vision, personalize the experience, and engage continually.

The Visionary Brand Course | Chapter 12 | The Fuel

The UX 

The User Experience (UX) must provide a seamless experience, and engage during and after acquisition to build long-term loyalty.


The Visionary Brand Course | Chapter 13 | The User Experience (UX)

The New Age

Adopting, adapting, and creating for the new age consumer and providing ongoing revolutionary products.



The Visionary Brand Course | Chapter 14 | The New Age

The Artist

Visionary brands are also diverse brands that understand; their livelihood exists beyond the product. 

The Visionary Brand Course | Chapter 15 | The Artist 

The Courage

The faith and courage to move you beyond the brand and its products. Being able to exist within life's principles.


The Visionary Brand Course | Chapter 16 | The Courage

The Summary

Embracing the ups and downs of your journey, anticipating what’s ahead, and having the ability to sustain your vision through it all.

The Visionary Brand Course | Chapter 17 | The Summary 

Q & A 
Summary of questions asked at the conclusion of The Visionary Brand Course. 

The Visionary Brand Course | Chapter 18 | Q & A

THE VISIONARY BRAND | OVERVIEWWhat makes a brand truly Visionary?Product, Innovation, Culture, Marketing?It is a harmonious blending of product, marketing, and a passionate culture. Along with a visionary who establishes and commits themselves and the brand to ageless foundational principles.What formula has sustained iconic brands such as; Apple, Nike, adidas, and allowed them to maintain their vision and brand ETHOS for generations?How does one brand lose its premium status, while others thrive generation to generation?Bryan Smeltzer © 2020 | THE VISIONARY BRANDThe Visionary Brand explores the core of these generational companies, and how they have evolved to become visionaries. This definitive guide to preserving authentic success through identifying, protecting, and nurturing the brands core foundational principles will be a timeless leadership resource. Both professionally and personally, serving a purpose from start-up through established category leaders.Most brands at some point lose sight of their vision or have not established their brand core ETHOS. The Visionary Brand will revitalize those who are not yet evangelizing their brand's values and principles and guide those who have yet to define their foundation.To succeed, you must understand who you are, what value you are providing, where you are positioning, and how to engage with your loyal community and brand team. From aspirational, real-life scenarios, to inspirational guidance, The Visionary Brand will provide ongoing support to successfully drive your brand forward.The Visionary Brand outlines the independent elements to emulating and successfully executing this foundational strategy.• Define your vision and build a Foundational Principles platform.• Stick to your vision while capturing global market share from your competitors.• Create a continuous Pipeline of Innovation.• Establish a Culture of Passionate followers.• Engage, and build Loyalty.• Embrace the changing tide of the new age adoption curve.• Be an Artist, be yourself, and instill the courage to accomplish your Vision.There may be Visionary brands, but no one company exists as The Visionary Brand, while some have most, none have all.Bryan Smeltzer © 2023 | THE VISIONARY BRAND

What makes a brand Truly Visionary?

Product, Innovation, Culture, Marketing?

It is a harmonious blending of product, marketing, and passionate culture. Along with a Visionary who establishes and commits the brand to ageless foundational principles.

THE VISIONARY BRAND MASTER COURSE

Bryan Smeltzer

Course Details

Course content